In this project the Bulgarian cosmetics brand Collagena came to us with a specail request. They wanted to introduce an entirely new cosmetics line specifically for men – Collagena MEN.
We developed the Collagena MEN logo and the packaging system for its initial product range: a face cream, face cleanser, and eye cream. The hero product – a face cram – featured renowned Bulgarian conductor Kamdzhalov as its brand ambassador, helping establish a strong and recognizable personality for the new line. The design concept was inspired by his passion for music. As a subtle visual reference to this connection, we introduced a five-line musical staff element into the identity, creating a distinctive graphic detail that ties the brand to its ambassador without becoming overly literal. We also introduced a little message about beauty on the inside the boxes.
Digital creatives and social media ads
Following the product launch, we extended the visual identity across digital touchpoints, creating website banners, social media content, and advertising materials that maintained a consistent look and feel across the brand’s communications.
Christmas gift box design
For the Christmas season, we also designed a custom gift box, bringing the Collagena MEN identity into a premium physical experience and creating a distinctive presentation for the products.
The result was a cohesive brand system spanning identity, packaging, digital communication, advertising, and seasonal packaging, giving Collagena MEN a strong visual foundation for entering the men’s cosmetics market.