Our collaboration with Inbyo, a natural cosmetics brand, began with a simple packaging refresh for their Rose Water. The brief was to modernize the existing labels while preserving the familiar visual language of the product. We focused on subtle refinements to the typography, layout, and overall balance, giving the packaging a fresher and more contemporary feel without losing its original character.
Following this initial project, the collaboration grew into an ongoing partnership covering a diverse range of packaging projects. We developed packaging for shampoos, mouthwash, hair care lotions, and several other products, adapting the established Inbyo visual language to different product categories while maintaining a consistent and recognizable brand presence. Across the collaboration, the goal was to find the right balance between natural, contemporary aesthetics and strong shelf presence, creating packaging that feels authentic to Inbyo while giving each product its own character.
Sun protection products packaging design
Our work on Inbyo’s sun protection range began with the redesign of their existing Mango products. The goal was to preserve the recognizable concept of the original packaging while giving it a more contemporary and refined feel. We introduced updated typography and brought the key ingredients much more prominently into the visual language, making the richness of the formulas immediately apparent at first glance. Following the redesigned 50 SPF Sunscreen with Mango, we developed the packaging for the 50 SPF Day Cream, 35 SPF Sunscreen, and Aftersun Lotion, creating a coherent family across the range.
Natural perfume and shower gel packaging design
One of the more distinctive projects was the launch of Inbyo’s natural perfume and accompanying shower gel. For these products, we deliberately moved away from the more restrained approach of the existing range and created a bolder, more expressive visual direction. The concept was inspired by the feeling of a vibrant, sensual summer holiday in Italy. Sun-drenched, carefree, colorful, and indulgent. This allowed the new products to stand out within the wider Inbyo range while introducing a more emotional and evocative side to the brand.
Introducing new packaging concept and total redesign of existing labels
Later, as part of Inbyo’s wider rebranding, we revisited these labels and explored how the packaging could evolve alongside the new brand identity.
We introduced a cleaner, more structured visual system with greater emphasis on the natural ingredients that define Inbyo’s products. This direction was particularly important for their pure natural flower waters and two new hair lotions, where the key ingredients became a central part of the packaging through both prominent textual mentions and their visual representation. Our aim was to emphasize the benefits of the pure natural ingredients taken directly from Mother Nature’s laboratory.
The result was a more cohesive and modern product family that communicates the natural richness of the formulas clearly and immediately.
