We recently worked on a new project for Inbyo, a natural cosmetics e-shop dedicated to offering a calm and mindful shopping experience for people who care about their well-being and their families. Inbyo curates a wide selection of high-quality, chemical-free products at accessible prices, all presented within a cozy and elegant digital environment supported by friendly and knowledgeable customer care.
The goal of the project was to refine and elevate the brand’s visual identity while keeping the existing logo intact. We focused on refreshing the color palette and overall design system to better reflect Inbyo’s natural, clean, and trustworthy positioning. The updated branding was designed to strengthen the perception of Inbyo not only as a product brand, but as a fully developed online destination for natural self-care and household essentials.
At the core of the redesign was the intention to introduce a more modern, approachable, and user-friendly aesthetic. The new design language emphasizes clarity, softness, and simplicity, ensuring that users can navigate the store with ease while feeling connected to the brand’s values of purity, care, and comfort.
In addition to the digital material, we worked on a short product catalogue and a book inclusion ad for a special beauty product book edition.
Website banners
As part of the Inbyo project, we designed a series of custom website banners to enhance the visual identity and improve the overall user experience of the e-shop. Each banner was carefully crafted to reflect the brand’s calm, natural, and friendly character while maintaining a clean and modern aesthetic. We focused on creating a cohesive visual system that adapts across different sections of the website, highlighting product categories, promotions, and seasonal collections in a clear and engaging way. The banners combine soft colors, minimal compositions and soft images, reinforcing Inbyo’s positioning as a trusted destination for natural and chemical-free self-care products for the whole family. Aa always a fun challenge was scaling the banners to fit the different display sizes.
