In this project Collagena Bulgaria came to us with a specail request. They wanted to introduce an entirely new cosmetics line specifically for men – Collagena MEN. The project covered the brand’s visual identity from the ground up, with a focus on creating a distinctive, contemporary look that would feel both premium and approachable.
We developed the Collagena MEN logo and the packaging system for its initial product range: a face cream, face cleanser, and eye cream. The hero product—the face cream—featured renowned Bulgarian conductor Kamdzhalov as its brand ambassador, helping establish a strong and recognizable personality for the new line.
Following the product launch, we extended the visual identity across digital touchpoints, creating website banners, social media content, and advertising materials that maintained a consistent look and feel across the brand’s communications.
For the Christmas season, we also designed a custom gift box, bringing the Collagena MEN identity into a premium physical experience and creating a distinctive presentation for the products.
The result was a cohesive brand system spanning identity, packaging, digital communication, advertising, and seasonal packaging, giving Collagena MEN a strong visual foundation for entering the men’s cosmetics market.
Winter Riding campaign design
The Winter Riding campaign was an awareness campaign to spread the word about riding a bike in the city during winter. The goal was to engage WeRide.Todays’s followers into a meaningful dialogue about the joys and difficulties related to city biking in winter.
The special event post was created for a city community bike gathering to announce participation in the event and a tombola.
In addition to the digital assets, we created an event poster to boost the giveaway’s visibility during the gathering, ensuring the campaign had strong, cohesive visuals both online and on-site. The result was a practical, on-brand toolkit that helps weride.today connect with their community in a consistent and energetic way.
Bike2Work campaign design
The Bike2Work campaign goal was to recruit companies to join a challenge and compete for the title of “The most green company with the most employees going to work by bike” by using the WeRide.Today app for tracking the results.
The idea was also to encourage more people to leave the car at home and go to work by bicycle by showcasing the pros of commuting with a bike in the city. Several different types of content needed a social media post template to keep the designs consistent but also engaging.
To further assist the WeRide.Today’s team even we helped them design their pitch deck in Canva and created a one pager to be sent via email to potential Company partners.
All those materials proved to be valuable in recruiting several new partners and many app users during the campaign.
We created a poster to be placed outside and inside Weride.Todays’ partner’s restaurants. The goal was to spread the word about the campaign to workers who come during the lunch break and encourage them to ask their company to join the Bike2Work challenge.
B2B Presentation design
Finally, as a support for the team we worked on a presentation and a one-pager aiming to introduce the campaign and the app itself to future collaborators.
