We had the opportunity to collaborate with D-Prod on a project for the French program ACTEE (l’Action des Collectivités Territoriales pour l’Efficacité Energétique), where we were tasked with creating motion graphics branding for a series of interviews produced by D-Prod. Our role was to ensure that the visual elements—such as graphics, colors, and typography—aligned seamlessly with ACTEE’s established visual identity. By integrating branded motion graphics, we helped bring a cohesive and professional look to the video series, enhancing the overall impact of the interviews. For this project we delivered a comprehensive range of visual elements for both horizontal and vertical video formats. To ensure consistency in future video productions, we provided ACTEE with branded graphic elements and a detailed guideline, enabling their team to easily edit and maintain the same visual style across all their video content.
Logo animation and motion graphics guideline
Among the elements were title graphics to introduce the person being interviewed, ensuring consistency with ACTEE’s brand identity. We also created graphics to introduce the specific project being discussed, helping to contextualize the content for viewers. To highlight key information and statistics, we developed smooth transition graphics that made the data easy to digest while maintaining a professional flow. Additionally, we incorporated subtle animations and designed subtitles for the main cuts to ensure clarity and accessibility.
Finally, we crafted a custom logo animation for the video’s closing sequence, leaving a lasting branded impression at the end of each interview.
For the logo animation, we incorporated two key elements from ACTEE’s brand identity: the line and the “on” button. The animation begins with the “on” button, symbolizing the activation of energy, which we also used as a trigger throughout the video to highlight key information. The line, a central visual element, was integrated as a driving force throughout the video, representing the continuous flow of energy and guiding the viewer through the content. For the logo animation itself, we crafted it to express the idea that ACTEE gathers and harnesses energy, building a sustainable energy flow, perfectly aligning with the program’s mission.