For Potion Distillery, we created a series of social media assets to promote their Mana Potion and Health Potion gins during the winter season. The goal was to inspire customers with creative cocktail ideas while reinforcing this gins series distinctive, game-inspired identity.
The campaign included a mix of engaging formats: a simple teaser video for Instagram Stories to catch viewers’ attention, an animated post featuring multiple winter cocktail recipes, and three still images showcasing the gins in an fantasy-like context. Each piece highlighted The Rejuvenation series unique personality, combining video games inspired visuals, sleek animations, and simple recipes to encourage followers to mix up something special at home.
