We were thrilled to partner with Potion Distillery, a Bulgarian craft gin creator, to revitalize their packaging design and enhance their brand presence. Our project involved redesigning the labels for their existing gin offerings while also developing new labels that reflect the unique character of each blend. In addition to the packaging, we created a range of advertising materials, including menus, flyers, table tents, banners, and stands, to effectively showcase their products and engage customers. Our goal was to craft a cohesive visual identity that captures the essence of Potion Distillery and resonates with their audience, elevating their brand in the competitive craft spirits market.
Rejuvenation Series labels redesign
In redesigning the labels for Potion Distillery’s Rejuvenations Series, which features the Mana Potion and Health Potion gins, we aimed to strike a balance between playful gaming references and broader appeal. Inspired by the world of gaming, where these potions enhance players’ abilities, we crafted labels that subtly nod to this theme without being overly specific. The sleek black and white design features gold foil details for a distinctive touch, while the inner part of the label includes a circular “window” that reveals the vivid colors of the gins—blue for Mana Potion and red for Health Potion. Surrounding this central circle, linear illustrations depict the numerous natural ingredients, reinforcing the message that these gins are 100% natural. For Mana Potion, a spiral leads to circles that showcase each ingredient, while Health Potion features rays emanating from the ingredient circles, emphasizing the gins’ natural origins while maintaining their magical allure.
Wicked Potion label design
For the new “Wicked Potion” gin, we designed an entirely fresh label that captures the essence of its unique ingredients—salvia and olive oil. With its distinct taste and smooth texture, we brought the ingredients to life by transforming the olives into the label’s central characters. Set in the mystical Salvia forest, these animated olives dance like magical creatures, inspired by the Samodivas of Bulgarian mythology. We chose the Samodivas for the “Wicked Potion” label as they perfectly align with the gin’s essence. These mythical figures are believed to enter the human world during spring and stay until autumn—just like the seasons when this gin’s distinct taste is most enjoyable. Known for their deep knowledge of herbs and plants with medicinal qualities, the Samodivas are an ideal symbol for a gin infused with salvia and olive oil. This connection not only enhances the magical theme but also highlights the natural, herbaceous character of the gin, making it a truly enchanting experience for the senses.
For the “Wicked Potion” ads, we illustrated a playful witch standing inside a cauldron, striking a pin-up girl pose while holding a cocktail. We wanted to blend vintage charm with a modern twist and gave her the name Vespera Nightshade. This design represents the urban witches of today—confident, stylish, and embracing their own brand of magic in everyday life.
Stand designs
For Potion Distillery’s gin festival appearances, we crafted a cohesive set of festival stands that showcased their brand in style. We designed eye-catching banners, vibrant backdrops, and custom bar decorations that highlighted the unique qualities of their gins. To further elevate the presentation, we also created sleek bottle stands for the Rejuvenation series gave each bottle a prominent display. Every element was carefully tailored to reflect Potion Distillery’s and the different gins’ visual identities, blending natural, handcrafted aesthetics with the magical allure of their signature potions, ensuring they stood out at every event.
