Since its inception, we have had the pleasure of working closely with Passion Proximité Parcours, the French association behind the “Like Ton Job” program. The association focuses on nurturing and stimulating young people’s future prospects through the power of professional passion.
Early on, the association expressed the need for a simple yet meaningful logo. Thus we developed one that visually represents the three pillars of their mission—passion, proximity, and one’s professional journey. To complement the logo, we selected three colors from the aurora borealis. Inspired by its calming beauty and the symbolic idea of visible traveling light the colors represent the extraordinary moments that arise within the everyday. This unique combination has become the foundation of Passion Proximité Parcours’ visual identity, capturing the essence of their inspiring work. As part of the project, we designed collateral materials for Passion Proximité Parcours to ensure their brand’s visual consistency across all platforms. We created business cards, a letterhead, and a PowerPoint presentation template, all incorporating the association’s logo, colors, and mission-driven aesthetics.
DATE
2020-2023
Category
Designing PPP's annual reports
Each year, we have been entrusted with creating their annual report, a key project that highlights their initiatives and impact. We carefully incorporated key information about the Like Ton Job program, ensuring it was both visually engaging and aligned with their brand identity. Using the signature colors of Passion Proximité Parcours, we created a layout that brought their achievements to life. The report highlighted impressive statistics—such as the number of students reached, workshops conducted, and the invaluable contributions of their sponsors—while also integrating the vibrant visual identity of Like Ton Job. We featured the custom illustrations we designed for the program alongside stunning photos taken during workshops, capturing the dynamic interactions between students and the Passeurs de Passion (the professionals). These visual elements not only made the data more engaging but also reflected the heart and energy behind the association’s work, all while setting the tone for their ambitious goals for the upcoming year.
